Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide the customers with time and location sensitive, personalized information that promotes goods, services, and ideas.
Mobile Marketing
Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.
Mobile
SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing.
Search engine marketing is the second-most common channel, followed by display-based campaigns.
New Mobile Marketing Channels
Location-based Service (LBS) involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.
Augmented
reality mobile campaigns overlays the user's phone display with
location-specific information about businesses and products.
2D
barcodes are barcodes that scan vertically as well as horizontally to
include much more information. A mobile user can scan barcodes in the
environment to access associated information.
GPS messaging involves location-specific messages that the user picks up when he comes into range.
Ways to Drive Conversions
Optimize for micro-moments
Increasingly,
users turn to their mobile devices for quick, in-the-moment advice,
help, or information. Instead of sitting down to research a topic or
issue in depth, they’re more likely to take immediate action, and to
expect instantaneous answers.
Use QR codes to streamline user experience
Use hyperlocal marketing
More
than ever before, consumers are turning to their smartphones for
location-specific information. And not just citywide information – but
hyperlocal based on very small, specific geographical locations (like
neighborhoods or even specific streets).
Use SMS marketing
Use SMS marketing
to connect with users on-the-go. A few ways to do this include offering
incentives, publicizing sales and events, sending appointment
reminders, and sharing customer surveys.
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